Newsletter content is the topic today, one with which a lot of writers surprisingly struggle. Well, maybe not everyone, but certainly a good number. If you write non-fiction, your newsletter should cover your chosen topic with lots of ongoing information about it. This should keep subscribers well-informed and reading your work.
Many fiction writers are searching for content in their newsletters, it’s usually right under our noses. If you write fiction, that can be much tougher because you may not have easily identifiable topics that interest your newsletter readers. But the important thing is to keep readers – old and new – reading the newsletter so they don’t miss announcements about your upcoming work and so they might spread more about your books to others.
Just a quick note before we dive into the deep-end of newsletter content for fiction. If you write in several different genres both fiction and non-fiction, you should keep your subscriber lists separate from each other as most of your subscribers are going to be interest driven in a single genre. For example, don’t expect fantasy readers to be interested in your how-to books and vice-versa. You can loose subscribers that way.
Now to my short list of content suggestions for a newsletter. Other bloggers have longer lists, but I’m being rather general here. There are certainly more types of content you can use in relation to your fiction so be creative with it.
- Many of your readers are going to know your characters well and using them in the newsletter (or blog) can be very important to keeping the attention of your subscribers. In the past, I’ve used Spark in my newsletter to share announcements. Now, I’m planning to use my fictional characters to share their tips and fictional observations in my newsletter. Once new books are firmly in process, I can use new characters to build interest in any number of ways from features about or by them to short fiction where they are front and center. Any of these are good to get the attention of readers and, possibly, gain more sales from those who have not been ready to read my books in the past.
Speaking of fiction, you can use this in short serial form either with a linked download or in the body of the message. In the past several months, I’ve relied on a short story to carry my newsletter content and I will do so in the future. I have plans to use another existing short story or two as well as short character sketch type fiction to introduce new books. These may be sneak-peak types of fiction that are soon after released as a freebie on Amazon but they can help drive pre-order within your subscriber list along with eventual publication of the story on Amazon or be used for building your subscriber list. You write fiction so use it to your advantage.
- Research based on your writing can also be an excellent source of newsletter content. I’ve used information about archery in the past since my fantasy series was heavily based on the bow and arrow. Sharing details of how archery works, types of arrows and other specifics can be very interesting to your readers so feed them more. I’ve even used topics about outdoor information like making a fire since it’s important to my characters. Anything you’ve researched is excellent to use so mine your notes for topics as much as possible.
Setting and other elements of your book are another rich source of content for a newsletter. Even though I write fantasy, I have used places as the basis of setting so I can share these at times with my subscribers. Likewise, I might take more time to share my notes about my fantasy world-building, especially for such details as those around a magic system or special weapons and items. Readers are always interested in these fantasy details but the same will be true of historical fiction. For instance, you may have an entire setting based on a historical place and providing an extensive tour from your notes will be fascinating for your newsletter readers.
There are innumerable forms of content you can use for a fiction newsletter, not to mention your blog. If you struggle with your newsletter, these are good starters but you can easily discover more from your own work. What types of content have you used in your newsletter? How do you find sources of topics and features for your readers? Thanks for reading today. Please leave your thoughts and questions in the comments and I’ll answer them as soon as possible.