Good morning everyone, PH here with you today sharing a a few more tips and ideas you can use in your writing career. This year I’ve been spending a lot of time on world building and marketing as I work toward the release new books. Just below, you’ll find a list of related posts from earlier in the year to discuss some of topics that I referring to. Please check those out if you need more specific information, because you shouldn’t be wondering what comes next when your book is ready for publication.
Today, I want to talk about bringing everything together between the book and the rest of your story, the part unseen. As a summary, dual-use and meta-content are about creating marketing content as you develop book. This notion gives you the chance to create your marketing content well ahead of time so that you’re not struggling for content to share for your book launch. You’ll likely create more than enough information to share in various places, but that’s good to have because you may find that your launch is bigger and more extensive than you anticipate.
How do you make it all work together? At some point you’ll have the book ready to go and all of your content for marketing lying around waiting for you to launch the book. One way I suggest that you approach this is by having a list of your marketing material in a simple catalog that’s categorized, so you know what you can draw from without thinking too much. That list of material will empower you almost as much as possessing all the content since you know what type and number of categories you have.
The rest is developing your marketing plan in relationship to your content. Most of us already have an idea where we want to make appearances on blogs. You should already be planning the progression of your newsletters as well. You can begin sharing specific information in your private groups earlier than other venues.
Of course, your marketing plan may be much wider than appearances and your newsletter, including what promotion services you may want to use. With these, you will find it much easier to schedule what you need without worrying what to provide for your marketing. There’s less struggle and less anxiety about making those schedules, knowing you already have that marketing material. If you’re scheduling a paid blog tour, you can easily tailor all the appearances in the tour according to your content, especially if there’s some sort of progression that you want to convey to readers. Likewise, if your schedule is running with a lot of advanced communication, you will have plenty of content to schedule and share in your newsletter, private groups, etc.
The main idea here is:
- You have plenty of content ready to use.
- You marketing content is organized.
- You have a marketing plan ready to plug in your material.
There are a number of ways that you and approach your marketing plan, and our own Craig Boyack has shared his checklist for self-publishing. There are also a number of different resources on the web which provide a good template for an extensive marketing plan, some that even begin months in advance of your launch. This is where an extensive catalog of marketing content can help you think a little bit bigger than you might otherwise as well as considering how long you want to launch your book. Personally, I like to stretch my launches over a long time so that there’s a good trickle of information going out to the public which can create fairly constant for a solid sales history.
However you want to approach your marketing plan, the power of dual use of your meta-content provides you flexibility and insight into developing your marketing plan to suit your needs. If you started using the concept of dual use meta-content in developing your book, how has it affected your planning? What other ideas have you come up with because you have this concept?
Thanks for stopping by Story Empire today and reading this post. If you found this information helpful please share it on social media and re-blog it so others can read it too. Please leave your answers and thoughts in the comments section and I’ll reply as soon as I am able.