Know your audience

Hi Gang! Craig with you once more with something to consider. There’s an old bit of advice about making presentations, or producing an article, that still applies, “Know your audience.” This means don’t speak over their heads with a lot of technical jargon, acronyms, and industry-speak. Make it relative to the attendees and readers. It …

Creating a Promotional Author Video

Hello, SEers! Welcome to the first Mae Day of 2022. I hope your New Year is off to a great start! Today, I’d like to talk about how to create a promotional author video. Last year, John Howell gave us Tips to Succeed on a Video Interview. You can find that post HERE. I was fortunate enough …

#MKTG – Part 9 – Amazon Ads

Hello, SE'ers. Happy Holidays! I'm sorry to tackle such a heavy subject so close to the holidays. I promise I'm only going to skim the surface today. It will take more than one post to explore how to effectively place an Amazon Ad. Created in Canva by Jan Sikes Yes. That picture was me after …

Every Author’s Four-Letter Word #Mktg

Hi, SE'ers. It's Jan Sikes here with you today. You can ask any author anywhere and most likely, you're going to get a grimace when you mention the word marketing. We are writers. Writing is a solitary profession. So, it is not easy to step out of our comfort zones and launch into marketing our …

How to make 3D #bookcovers for #FREE

Hi SErs! Harmony here 🙂 Today, I'd like to take a look at how to make mock-up 3D book covers for free. I used to use photoshop and scripts for all of this, but the program is both expensive and laborious to learn. Here, I show you a much quicker, easier, and--best of all--free way …