#MKTG 17 – TikTok

Hello, SE'ers! It's Jan again to look at another marketing avenue that has authors everywhere talking. Yes, I am referring to TikTok. Image courtesy Pixabay WAIT! Don't leave! I hear you, and I feel you, but lets at least take a look at it. TikTok Logo First, a bit of history. This app launched in …

#MKTG 16 – Rafflecopter

Hello, SE'ers. It's Jan again with another marketing tool to share with you. I'm sure you've all participated in Rafflecopters, but have you ever created one? Rafflecopter Logo First, maybe I should explain what a Rafflecopter is, just in case you don't know. It is a contest and a super effective way to gain new …

MKTG #15 – Paid Book Blog Tours

Hello, SE'ers! It's Jan again. My last marketing post about doing book blog tours raised a universal question. Since we tend to pretty much follow the same bloggers, how do we widen our circle and gain new readers? Courtesy Pixabay In response to the question, the most effective answer seemed to be paid blog tours. …

MKTG #14 – Book Blog Tours

Hello, SE'ers! It's Jan again here to talk about another marketing tool. And it's one I think most all of you are very familiar with. Image courtesy Pixabay First the question. Are blog tours worth the effort? I think the answer to that question will be as varied as the people answering, so I will …

MKTG #13 – BOOKBUB ADS

Hello, SE'ers! Jan here with a look at another marketing avenue. I know lots of authors who have had success with BookBub Deals. There are stringent requirements attached to BookBubDeals and they can cost anywhere from $300 upwards to $800. But BookBub ads are something completely separate. Today, I'm going to share with you my …