#MKTG – Part 10 – More on Amazon Ads

Hello, SE'ers! It's Jan again. In my last book marketing post, I promised to delve a little deeper into keywords and targeting in Amazon ads. After doing some extensive study and practicing, I feel like I understand a little more about how they work. In my previous post, I talked about how Dave Chesson recommends …

#MKTG – Part 8 – Goodreads

Hello, SE'ers! Welcome back to my book marketing series! Today I'm going to talk about Goodreads, a platform that we might not think of as a marketing avenue. Created in Canva We love Goodreads for many reasons that include a way to keep up with the books we read and review as well as a …

#MKTG – Part 7 – In-Person Events #BookFestivals

Hi, SE'ers! It's Jan again to talk about another marketing opportunity for authors. COVID put a halt to in-person events for authors for a full year, but things are now back in full swing. I did three this year with great results. People seem hungry to get out and about. The first event was on …

#MKTG – Part 6 – Pinterest #SocialMediaMarketing #Pinterest

Hello, SE'rs. It's Jan again with another look at social media marketing. The topic today is Pinterest. I think of Pinterest as a huge virtual file cabinet. I am forever saving blog posts that I want to reference later, or that I simply want to save. So, when I came across the idea of promoting …

#MKTG – Part 5 – #Instagram

I will be first to admit I barely use Instagram. There are multiple reasons for that, but #1 being that it is all done from my phone and #2 being that you cannot attach a link to an image. However, in the world of social media marketing, Instagram offers a huge platform, with an audience …