How to Tweak Your Newsletter

Happy Friday to all the Story Empire readers! Today I'm veering a bit off course from a regular post format at the end of the work week into the topic of managing a newsletter to gain better results (hopefully). I'm relying on some recent information, some of which is from my mass mailing provider, Mailerlite, …

The Importance of Subscriber List Maintenance

Hi to all the Story Empire readers! P. H. here for this week's Wednesday post with a bit of marketing news. For those with a newsletter, there were some recent major issues with one of the bigger email marketing services that you may not have noticed. MailerLite reported they were blacklisted several weeks ago and …

Are You Ready for GDPR?

We’ve all had it happen at one time or another (likely more than once). That unsolicited and unwanted email. Although most unwanted emails come from spammers, they could come from a site you’ve visited. Maybe even subscribed to something, but they take it upon themselves to add to your subscriptions and inundate you with numerous …

My Latest Marketing Tools

Hello to all the Story Empire readers, P. H. Solomon here. With the first day of November and the Thanksgiving season, the main holiday buying season is upon us so I'm sharing a few of my latest marketing tools and tips. Read on for a glimpse at some of my latest marketing tools I use, …